No matter how hard we try, failure is inevitable in business. But it doesn’t have to be a bad thing! Failure can be a great teacher, leaving us with important lessons that we can use to become more successful entrepreneurs.

From learning how to bounce back after a project doesn’t go our way to understanding why we failed in the first place, there are plenty of valuable lessons every entrepreneur can learn from failure. So, let’s look at some of the key lessons that can be learned from failure in business. 

Successful Entrepreneurs Who Learned from Failure 

When you think of successful entrepreneurs, you often think they had a smooth journey to the top, never encountering any obstacles or failures. But the truth is that this “glorified” vision of a perfect, smooth, business journey doesn’t exist! No business journey is ever fully upwards. There are always going to be obstacles, fears, self-doubt and setbacks along the way.

Even the most famous and most successful entrepreneurs have experienced failure and learned from it on their way to success.

Take Steve Jobs, for example—he was famously fired from Apple, the company he founded, in 1985. Instead of giving up, he used his experience to become an even better leader and eventually regained control of Apple in 1997. After returning to the company, Jobs made numerous decisions that put Apple on the path to becoming a technology leader.

Another example is Oprah Winfrey. After being fired from her first job as a Baltimore television anchor, she became one of the most influential figures in entertainment. She credits her success to her ability to learn from her mistakes, saying, “Failure is just life trying to move us in another direction.”

Even Mark Zuckerberg, the founder of Facebook, has experienced failure. He initially launched a website called Facemash, which was meant to be a “hot or not” game for Harvard students. But the site was shut down by the university due to privacy concerns. Instead of giving up, he used his experience to create Facebook, which has become one of the world’s most successful social media platforms.

As an entrepreneur and business coach, I have learned that failure is a natural part of the business journey. It may be discouraging, but it can also provide valuable lessons to help you grow and succeed. Let me talk to you about some of the key lessons every entrepreneur can learn from failure: 

Lesson 1: Failure is Not the End

One of my most important lessons is that failure is not the end. It is easy to get discouraged and give up when things don’t go as planned, but it is important to remember that failure is simply a temporary setback. It is not permanent. It is an opportunity to learn from mistakes, re-evaluate your strategy, and try again. Like I said before, most successful entrepreneurs have experienced failure before achieving success.

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Lesson 2: Be Prepared to Pivot

Another lesson I have learned is the importance of being prepared to pivot. Sometimes, your initial business idea may not work out as planned. It is important to be open to change and willing to pivot to a new strategy or idea. This may require you to step outside your comfort zone and try something new, but it can also lead to new opportunities and success.

Lesson 3: Failure Can Help You Refine Your Strategy

Failure can also be a valuable tool for refining your business strategy. It allows you to identify what is not working and make necessary adjustments. This may involve re-evaluating your target market, adjusting your pricing strategy, or rethinking your marketing approach. By analysing your failures, you can better understand what works and what doesn’t, which can ultimately lead to long-term success.

Lesson 4: Embrace Feedback

Feedback is a crucial component of any business, especially regarding failure. It can be difficult to receive negative feedback, but embracing it and using it to improve is important. Feedback can come from various sources, including customers, fellow business owners, or mentors. By listening to feedback and making necessary changes, you can improve your business and increase your chances of success.

Lesson 5: Surround Yourself with Support

Running a business can be lonely, especially when you experience failure. It is important to surround yourself with a supportive network of family, friends, and fellow business owners who can offer encouragement and advice. This helps you stay motivated and focused on your goals, even when things don’t go as planned.

Want to connect with a community of like-minded women? Join Girl in Motion. 


Failure is a natural part of the business journey. It may be discouraging, but it can also provide valuable lessons to help you grow and succeed. By embracing failure, being prepared to pivot, refining your strategy, embracing feedback, and surrounding yourself with support, you can overcome obstacles and achieve long-term success. So, don’t be afraid to fail—embrace it and use it as a tool for growth and success.

Girl in Motion is a purpose-driven business that encourages women to define and achieve success on their own terms. We believe every woman should have access to the tools, resources, and information necessary to launch her own business. If you need business coaching, I’m here to help! Let’s build a business you can genuinely love.