In this digital age, growing and maintaining a mailing list has become an essential part of every business’s marketing strategy. For female solopreneurs, it’s even more crucial as it enables you to connect with your target audience, develop stronger relationships with potential clients and customers, and consistently nurture leads. Email marketing boasts a higher return on investment (ROI) than any other digital marketing channel, which means it is an effective tool in expanding your reach and growing your business exponentially.

Whether you have just launched your solopreneur venture or looking to level up your marketing efforts, starting a mailing list is a must. And the good news is, you’re only five steps away from creating a successful email marketing campaign that speaks to your target audience’s needs and helps you achieve your business goals.

In this step-by-step guide, we will take you through a journey that will turn you from a complete beginner with no mailing list to a savvy solopreneur wielding the power of email marketing to grow your business. We will discuss the importance of knowing your target audience, choosing the right email marketing platform, creating compelling lead magnets, setting up your email list and campaigns, and finally, maintaining and optimising your list for long-term success.

Step 1: Know Your Target Audience

Before getting started with building your mailing list, it’s important to have a clear understanding of your target audience. Knowing who you’re trying to engage will help you create targeted content and offers that resonate and attract the right subscribers. Additionally, understanding the demographics and preferences of your audience allows for more personalised communication, which is essential for long-term list growth and higher engagement.

Start by building a detailed buyer persona by asking yourself key questions about your target audience, such as their age, gender, location, income, and particular challenges they face. Your buyer persona should also include their preferences in terms of content and communication channels. This information will serve as the foundation for all subsequent steps in building your mailing list.

Step 2: Choose the Right Email Marketing Platform

There are various email marketing platforms available, each offering a range of features that cater to different business needs. As a solopreneur, it’s important to choose a platform that’s affordable, easy to use, and offers the features you’ll need to manage your email marketing efforts effectively.

These platforms allow you to create, send, and track email campaigns, automate certain email sequences, and easily segment your list based on various criteria. I personally use and recommend Convertkit, but there are many options out there!

Consider factors such as integration capabilities, analytics and reporting options, deliverability rates, and customer support when selecting an email marketing platform that’s perfect for your needs.

Step 3: Create a Compelling Lead Magnet

A lead magnet is an irresistible offer that entices your target audience to provide their email address in exchange for something valuable. It’s instrumental in attracting and converting potential subscribers.

Craft a lead magnet that speaks directly to your target audience’s needs, interests, or pain points. For example, a female solopreneur in the wellness industry could create an e-book packed with healthy recipes, a fitness planner, or a series of instructional workout videos. A business coach, on the other hand, might offer a free consultation or a downloadable guide on achieving success in a specific niche.

Keep in mind that your lead magnet should be of high quality and provide genuine value to your subscribers. This not only helps establish trust but also sets the tone for the kind of relationship you want to foster with them.

Step 4: Set Up Your Email List and Campaigns

Once you’ve selected an email marketing platform and designed a compelling lead magnet, it’s time to set up the technical aspects of your mailing list. Start by creating a sign-up form that captures essential information from your target audience – think about what data you need to effectively segment and personalise future email campaigns.

Next, create a series of automated emails to welcome and engage new subscribers effectively. This may include a welcome email with further information about your business, a follow-up email with relevant content to nurture the relationship, and finally, a promotional email presenting an exclusive offer or service.

Remember to comply with privacy regulations, such as Spam laws, which requires businesses to provide an unsubscribe option and obtain consent before sending commercial electronic messages.

Step 5: Grow Your Mailing List

With your list and campaigns ready to launch, spread the word about your lead magnet and encourage sign-ups. Promote your mailing list across all your digital channels, including your website, social media platforms, and even your email signature.

Create eye-catching visuals, captivating headlines, and persuasive calls-to-action to drive conversions. Share valuable content, behind-the-scenes insights, and exclusive offers to make your audience feel special and entice them to join your mailing list.


Building your mailing list is just the first step on your email marketing journey. To ensure long-term success, continually optimise and refine your strategies based on analytics and feedback from subscribers. Monitor open rates, click-through rates, and unsubscribes to determine what content resonates with your audience and drives action.

Remember that staying authentic and true to your brand will help build trust and loyalty with your subscribers. Be responsive, engaging, and approachable while providing consistent value to your mailing list. By following this 5-step guide, you’ll be well on your way to creating a thriving and successful email marketing campaign that contributes to the growth and prosperity of your solopreneur venture.

Working as business mentors in New Zealand we’ve helped business owners within a range of industries launch successful email marketing campaigns. We have witnessed first hand the transformative power of a well executed email marketing strategy. We can also help YOU create a thriving and successful email marketing campaign that contributes to the growth of your business. Let’s create a mailing list that drives customer action and helps you build a business you can genuinely love. Ready to get started? Contact us today to schedule a discovery call!