woman starting a business

Starting a new business can be super exciting, but it can also be scary. But here’s the thing: fear is a normal part of being human. It is totally expected to feel fear as you step outside of your comfort zone and try something new. So don’t let fear hold you back from chasing your business dreams. Let’s dive into some of the common fears that many women experience when starting a business and talk about how to conquer them.

Fear of Failure

Fear of failure is something that a lot of new entrepreneurs struggle with. The thought of pouring all your time, money, and energy into a business that might not succeed can be totally paralysing. But guess what? Failure is a natural part of the entrepreneurial journey. Lots of successful business owners have failed multiple times before finally achieving their goals.

So, how can you overcome the fear of failure? The most powerful thing that you can do is to reframe your fears. Instead of looking at failure as a fully negative outcome, see it as a valuable learning experience. Every failure can teach you something important that you can apply to become an even more successful business owner. It’s also important to set realistic expectations and celebrate small victories along the way.

Fear of Rejection

Let’s face it, putting yourself and your business out there can be scary. Rejection is never fun, but it’s important to remember that it is impossible for your business to appeal to everyone. Rejection is a reality for any business owner. No matter how great your product or service may be, there will always be people who aren’t interested in buying it. It’s easy to take this personally but remember—it’s not about you! 

To overcome the fear of rejection, you need to  remember that this is not a reflection of your worth or your business idea. Learning to embrace feedback (even negative feedback) can be super helpful in identifying areas for improvement. Don’t take rejection too seriously; instead, use it as an opportunity to find out what needs to be improved in order for your product or service to better appeal to customers.

Fear of Inadequacy

Starting a new business requires a ton of different skills and expertise, and it’s totally normal to feel like you don’t have what it takes. But here’s the thing: entrepreneurship is a continuous learning experience. To overcome the fear of inadequacy, identify areas where you may need to improve your skills or knowledge. Take courses, workshops, or online training programs to develop new skills, and don’t be afraid to seek advice and mentorship from experienced entrepreneurs or industry experts.

Fear of Competition

Competition can be fierce, and the idea of going up against established businesses can be totally intimidating. But competition can also be a good thing! It’s a sign of a healthy market, and it can provide valuable insights into what has worked for similar businesses and what areas may need improvement. To overcome the fear of competition, conduct market research to identify what sets your business apart from competitors. Develop a unique value proposition and marketing strategy that highlights your strengths. And remember, collaboration with other businesses can be a great way to reach new customers and grow your brand.

Fear of the Unknown 

A lot of female entrepreneurs find themselves feeling overwhelmed by all the unknowns when starting a business. You might worry about making mistakes or not knowing what steps to take next—but these are all normal feelings! To combat this fear, make sure that you do your research ahead of time so that you feel more prepared for whatever comes your way. Put together an actionable plan before diving into anything too quickly so that you are better equipped to handle whatever challenges come your way down the line. 

Fear of not Having Enough Resources 

One common fear among female entrepreneurs is feeling like they don’t have enough resources (time, money, knowledge) to run a successful business. This fear may be valid but remember—you don’t necessarily need lots of resources in order to start something great. 

Starting an online service based business requires minimal capital investment.

All you need is a laptop and internet to get started, minimising financial risks and making it easier and faster to get started.


Starting a new business can be a wild ride, but don’t let fear hold you back. By shifting your mindset, developing a plan, seeking advice and leveraging your strengths, you can overcome your fears and pursue your entrepreneurial dreams. So, go out there and crush it! 

Are you looking for a business coach in Auckland? Girl in Motion is here to guide and empower women to achieve the success they envision. Get started today!