Instagram Reels have taken the world by storm since they were launched back in 2019 and quickly became a favourite among businesses and content creators. These short, 10-30 second videos allow users to create fun, engaging content for their followers.

But, let’s face it, there’s quite a big challenge that comes along with it: not everyone is comfortable being in front of the camera. Creating content for platforms like Instagram Reels can be intimidating when you prefer to stay behind the lens. And I must confess, that I found it hard at first too!

The good news is that the more reels you do, the easier they become. My trick was to start by creating reels that didn’t require showing my face on camera first, and then slowly working my way up to being more on camera. So as a camera-shy business coach, I know plenty of ways to create engaging Instagram Reels without showing your face. 

So, in this article, I’m excited to share some reel ideas that will help you promote your business services while keeping fellow camera-shy female entrepreneurs comfortable.

Idea #1: Portfolio Spotlight

One of the best ways to promote your services is by showcasing your work. You can create a reel that highlights your skills and expertise. For example, you can create a reel showcasing your portfolio if you’re a graphic designer. 

You can use text, animation, and music to make your reel more engaging. This will give potential clients an idea of what they can expect from your services.

Idea #2: Behind-the-scenes Footage

I absolutely love sharing behind-the-scenes footage with my audience! Something about giving people a glimpse into my work process just feels so satisfying. And the best part? It’s a great way to build trust with potential clients.

By creating a reel that showcases how you work, the tools you use, and the steps you take to complete a project, you can give your followers a better understanding of what goes into your work. 

I also love showing glimpses of what it is like to run a business as a mum, so you will regularly see videos of my boys (and even my dog!). 

This is a fantastic way to connect with my audience and show them that you’re not just another faceless business but a real person. Give it a try yourself and see how it can benefit your business!

Idea #3: Testimonials

Testimonials from satisfied clients can be a powerful tool for promoting your services. You can create a reel featuring testimonials from your clients. This can help potential clients see the results they can expect from your services. You can also add text overlays to highlight the key points in the testimonials. Canva is the perfect tool for this! 

Idea #4: Tips and Tricks

Sharing tips and tricks related to your services is a great way to provide value to your audience. You can create a reel with quick tips to help your audience solve problems or improve their skills. 

For example, if you’re a makeup artist, you can create a reel showing how to apply makeup for a natural look. This will help your audience and position you as an expert in your field.

Idea #5: Before and After

Before and after reels are a great way to showcase the transformation that your services can provide. You can create a reel showing your clients’ transformation after using your services. For example, if you’re a personal trainer, you can create a reel showing your clients’ before and after transformation. This can be a powerful way to showcase the results you can provide.

Idea #6: Demos

By creating a reel that shows how your service works and the results it can provide, you can demonstrate your services in a fun and engaging way.

For instance, if you’re in the skincare industry, you can create a reel showcasing how your services work and their fantastic benefits for your client’s skin. It’s an excellent opportunity to show off your expertise and attract new clients. 

Idea #7: Animated Explainers

Animated explainers are a great way to explain complex concepts related to your services. You can create a reel using animation to explain a concept related to what you do. This can help your audience understand the value of your services and how they can benefit from them!

Idea #8: Inspirational quotes

This is a super easy reel that you can create in Canva in just seconds. Simple search “reel quote template” within the library, replace the text with your own, and voila! You have a reel to share with your audience. 

Final Thoughts 

The possibilities are truly endless when it comes to creating Instagram reels without showing your face! It’s all about getting creative and experimenting with different ideas. 

And the best part? You don’t have to show your face! So, go ahead and let your creative juices flow. Experiment with different styles and find the perfect formula to engage your audience, all while staying behind the lens. 

At Girl in Motion, we’re here to help you realise your business dreams. Whether you’re just starting or need help taking your business to the next level, our business coaching services are here to guide you every step of the way. We’ll work with you to identify your goals and create a success roadmap tailored to your unique talents and aspirations. So, if you’re ready to transform your passions into a fulfilling business venture, why wait? Get in touch with us today, and let’s get started on your journey towards success!