Hey there! If you’re running a service-based business, you’ve probably heard that video content is the way to go. It’s true: videos are powerful tools for marketing and connecting with potential clients. However, for many of us, the idea of being on camera is downright terrifying. But don’t worry—I’ve got your back. 

In this blog post, I’ll share with you my top tips on overcoming your fears and getting comfortable in front of the camera, speaking from my own experiences.

Why Being on Camera Is So Important for Your Service-Based Business

Before we get into the nitty-gritty of overcoming your fears, let’s talk about why being on camera is such a game-changer for service-based business owners. Video content offers a unique opportunity to show your personality, share your story, and connect with your audience more authentically than static content. 

Plus, in today’s world, where social media is a dominant force, video content has become one of the most compelling ways to reach new customers and keep existing ones engaged.

Addressing Your Fears Head-on

Before you can tackle your on-camera fears, it’s important to identify what’s holding you back. Are you worried about looking silly or being judged? Are you concerned about your appearance? Whatever it is, pinpoint the root of your fears and acknowledge them. Recognise that feeling nervous is totally normal—it means that you care about what you’re doing! However, don’t let those fears hold you back. Remember, everyone starts somewhere, and just like any other skill, getting comfortable on camera takes practice and perseverance.

Tips for Overcoming Your On-Camera Fears

Now that we’ve addressed the importance of conquering your camera shyness, let’s dive into some practical tools and tips to help you conquer your fears and put your best foot forward in your videos.

  1. Practice, Practice, Practice: The more you practice speaking on camera, the more comfortable you’ll become. Start by filming yourself talking about something you love or feel passionate about—this will help take the pressure off and allow you to focus on your message rather than your fears.
  1. Get Comfortable with Your Equipment: Familiarise yourself with your camera or smartphone, and experiment with lighting and sound to find the best setup. Knowing you have a good setup will boost your confidence when it’s time to hit record.
  1. Envision Your Target Audience: When you’re on camera, try to imagine that you’re speaking directly to one person—your ideal client. This mental shift can help make filming feel more like a conversation than a performance.
  1. Embrace Imperfection: Nobody’s perfect, and neither are their videos! Don’t worry about flubbing a line or stumbling over your words—these moments happen to everyone and can even make you seem more relatable and genuine to your audience.
  1. Edit, Edit, Edit: Finally, remember that your videos aren’t live—you have the power to edit and refine your footage until you’re happy with the final result. Don’t be afraid to cut out mistakes and reshoot any sections that aren’t quite up to scratch.

You’ve Got This!

Overcoming your on-camera fears might seem daunting, but trust me, you’ve got what it takes. As a fellow woman in business, I know how important it is for us to show up authentically and confidently. Remember, your audience wants to connect with the real you—not a glammed-up, perfectly polished version of yourself. 

So, take a deep breath, press record, and let your true self shine. You may just find that you love being on camera more than you ever imagined! And as always, I’m here to support you in your journey. Best of luck, and here’s to creating amazing video content for your service-based business!

Join me in empowering more women to take the first step toward entrepreneurship! I’m Nat, the woman behind Girl in Motion, and I get a kick out of finding ways to help women launch their own businesses. If you’re a woman looking for a sign to dip your toes into entrepreneurship, well, this is it! Check out our roadmap to see what it takes to start a business in New Zealand. Build a business you love today!