In this post I’m going to talk you through the 6 fundamental pillars of a thriving online service based business. I will also reveal a common mistake that I see a lot of people making when starting a business and that you would want to avoid. Let’s get straight into it!

1 – Define your ideal customer

The first pillar that I want to talk to you about is defining your ideal customer.

And often people that are new in business get scared about narrowing their target audience, because they think they are limiting their reach. But the reality is that your business cannot and should not attempt to appeal to everyone.

Identifying your ideal customer will help you get more targeted with your marketing and as a result, boost your conversions. 

And you may be thinking, “Ok Nat, but I am a social media manager, I can help anyone.

Yes, I hear you!

Technically, you can. But that doesn’t mean you should!

Let’s look at this example. 

If your ideal customer is a male real estate agent, you would communicate with them in a different way than if you wanted to work with a female that works within the wellness industry.

The look of your website, the language you use, the content you share, should resonate with your ideal customer. 

So identifying your ideal customer will help your business in the long term, because it will really help you connect with the people that you can help the most and filter the rest. 

When you try to talk to everyone, you end up making real connections with no one.

RELATED: How to define your ideal customer (and why it matters.