Instagram is an awesome platform for small business owners wanting to connect with existing and potential customers. But creating a regular stream of high-quality content to post can be time-consuming. Luckily, you can use a scheduler (like Tailwind) to streamline the process.
In this article, I will talk to you about how I save hours using Tailwind for Instagram. It took me a bit of time to figure out a system that worked for me, but now that I have one, my life is a lot easier! I can schedule over a month of content in just a few hours and ensure that my feed will be visually attractive and brand-aligned.
Disclaimer: This post may contain affiliate links. This means that I get a small referral fee if you purchase a product or service through my links. There is no additional cost to you!
What is Tailwind for Instagram?
First things first: if you haven’t heard about Tailwind before, let me tell you a bit about it.
Tailwind is an Instagram scheduler that allows you to create and plan your content using a drag and drop visual planner.
In their own words, they are: “The smart Instagram assistant that enables anyone to confidently create scroll-stopping posts.”
What I like about Tailwind for Instagram
Here’s a summary of the things that I like about Tailwind for Instagram:
Time saver: The most obvious benefit of using Tailwind is that it saves me a lot of time. I normally put time aside a day each month to plan my Instagram content and then I can forget about it for the rest of the month.
Drag and drop grid: The simple drag and drop system allows me to move around my posts easily to create an ideal look and a content mix. It is also fun to use!
Visual planner: I am a visual person so I really like being able to preview what the content is going to look like in my feed.
Hashtag research: Tailwind has a built-in tool that allows me to research hashtags that I can use to maximise exposure for my listings. I have lists of hashtags saved which makes them easy to reuse in future posts.
Hashtag in comments: I can also post my hashtags in the first comment just by ticking a box!
Optimal post times: Tailwind recommends me when it is the best time to post by analysing when my audience is more active.
Official Instagram partner: Tailwind is an official Instagram partner, which gives me peace of mind that my account is secure!
My Tailwind for Instagram scheduling system
Like I mentioned before, I like setting aside a few hours at the beginning of each month to batch create my content.
I will talk you through the exact process I follow below. And of course, this is what works for me! It took me a bit of trial and error to figure out what was the best way to use Tailwind for my business, so I suggest that you take the below as a rough guideline only and adapt it to suit your personal style and needs.
This is the process I follow each time:
1 – Get the images ready
2 – Upload them into Tailwind
3 – Write the captions directly on Tailwind
4 – Move around posts using the visual planner to create the ideal look and content mix
5 – Schedule stories
Continue reading for more details on each step!
Step 1: Get the images ready
I normally start by creating all my images. I use a “checkerboard” Instagram grid design, so this means that I need to collate a combination of photos and template-based images:
If you’ve been following me for a while, you will know that I am a huge fan of Canva. So I create my template images this way.
I have a whole lot of templates set up with my brand colours and fonts, so all I need to do is choose the most suitable option for each post. Then I change the placeholder text (and add an image if needed) and voila! My image is ready.
Have a look in my shop if you want to buy some Instagram posts for your business.
My Instagram post categories
Each month, I create posts within these categories each month, so I go through each category and create/select images for each of them:
For me, it all starts with my blog content. I create 1 blog post a week, and I use that content to be the base of my Instagram posts for the next few weeks. I aim to create 2-3 Instagram posts per blog post.
Since my blog posts are normally over 1000 words, I find it quite easy to split them into bite-sized bits of content to share on Instagram.
If you need more info about how to repurpose blog content for social media, you can read this article.
I normally I create about 6 single image template posts for my blogs, using a range of designs and then 1-2 in-depth carousel (a post with more than 1 image)
I create about 2-3 posts to promote my products every month. Once again, I use a combination of single image and carousel template posts.
I like to share inspirational quotes as part of my content mix. Since my target audience is female entrepreneurs, these relate to starting a business, overcoming fear, the importance of taking action, positive mindset, and so on.
I normally write down quotes that I like as I come across them during the month, so I will have a bunch of them ready when it’s time to create my content. Otherwise, I have a look at Pinterest for inspiration.
Most of the time I create template-based images for these, but I occasionally use stock photos as well.
Social media is all about person-to-person contact, so it is important for me to show my face and snapshots of my life on my feed.
So every month I take photos of myself and things that I do and save them in a folder to use when it is time to schedule my posts.
Every month I share some stock photos as well. I have a folder with a selection of photos ready to use, so all I need to do is select the most suitable ones for the post I want to create.
Pro tip: You can also add stock photos from Unsplash directly into your Tailwind scheduler. This is also a great option that saves you heaps of time.
STEP 2: Uploading Images into Tailwind
Once I have my images ready, I batch upload them all into Tailwind. To do this, I simply drag and drop them into the uploader
This adds them into my account as a “draft”.
STEP 3: Writing the captions
Once I have all the images uploaded into Tailwind, it is time for me to write the captions! I normally write these directly in Tailwind.
I simply go through the images one by one and start writing the copy. I like writing a combination of long and short captions, to keep things varied.
I make sure to include relevant hashtags on each caption. I use Tailwind’s amazing hashtag tools for this – they allow me to do hashtag research, save hashtag lists to use in future posts, and post the hashtags in the first comment to keep my caption looking clean.
STEP 4: Scheduling with Tailwind
Once I have all the posts ready (image and caption), it is time to schedule using Tailwind!
I normally end up with about 14-16 images, which is more than I need each month for my content frequency (which is 3 times a week). But that’s ok! If I have any “leftover” images after finishing my scheduling for the month, then I just leave them sitting as “drafts” and I will use them the following month.
Now, this is the fun part!
Tailwind has automatically created a grid with optimised posting times, so all I need to do is select the day when I want each post to be published.
Then using Tailwind’s drag and drop grid, I have a play with moving my posts around to come up with an ideal content mix that is also visually attractive.
And this is what I really love about Tailwind – because it is a visual planner it allows me to preview how my images will look next to each other in my feed.
So using the visual planner, I move around posts so that:
1 – There is a good variety of content: I like to follow (roughly) the 80/20 content rule, so that most of my content provides lots of amazing value to my followers, and only 20% of content has the goal of selling. I also make sure there is a good variety of posts that educate, entertain and inspire my audience. I like to keep my content varied!
2 – The images look nice when posted next to each other, creating a cohesive and beautiful feed.
The result looks something like this: