In case you haven’t heard, blogging is back in a big way. The humble blog has become a powerful tool for small businesses looking to grow an audience online. It’s content marketing 101 and you can do it yourself with a bit of know how.
Below are my blog writing tips for beginners. It’s a do it yourself guide for to help you get started.
Step 1: Get the Basics Rights
Define your target audience
Consider who will actually be reading your post. Define your target audience, where they are on their journey, and solve a problem for them. If you zero in on the needs of your audience, you’ll give your post real direction.
Do some keyword research
No post covering blog writing tips for beginners would be complete without talking about keywords.
The days of keyword stuffing are long gone, but keywords still count and a bit of research goes a long way.
Don’t get hung-up on finding the perfect keywords, instead think of it as a tool to define your subject matter and keep your post on point.
New to SEO? Read this article to get your started.
Analyse The Competition
Find out what is winning in the search engine and write something better. Find the top 3 posts on the first page of the SERP for your topic and analyse that content.
Look at what you can do to create a resource that will provide more value to the readers. It won’t guarantee you a better rank but it’s something to aim at.
Step 2: Create a plan
Plan for success
Writing a blog post can seem like a hefty task. If you have a plan you’ll be efficient. The more efficient you are, the less hefty the task and the more likely you are to keep doing it.
Give your post structure
Having a basic structure in mind when you start will help you organise your ideas and make your post flow.
There are a million blog post templates available out there. Start with something basic, fine tune as you go, and make it your own!
Write a solid introduction
According to Grammarly, you have about 15 seconds to grab your reader’s attention or they are gone.
An intro should clarify the purpose of your post, and how it will proceed. Establish your tone by giving the reader a little bit of you.
Add some eye candy
A couple of cool pics will elevate any post. Breaking long text with image can help readability which is great for SEO.
An infographic is also a good addition. It helps the reader s