Graphic design for small business

If you are a small business owner and haven’t used Canva before, then stop everything that you are doing right now and read this blog post. Your life is about to be changed!

I still remember like it was yesterday the day I came across Canva a few years ago. It totally blew my mind! In this beginner’s guide to Canva, I will give you an overview of this awesome design tool and tell you how it can help you save time, hassle and make your branding look sharp and professional. Graphic design for small business is a breeze with Canva!

What is Canva?

Canva has revolutionised the world of design. Before Canva, you had to use expensive and complicated design programs (or engage a graphic designer) to create even the simplest of marketing materials.

Since its inception back in 2013, Canva has made beautiful design affordable and available for everyone. According to their company profile, Canva has “15 million happy users across 190 countries, who have collectively created more than 1 billion designs.”

Drag-and-Drop System

The beauty of Canva is that you design using a very intuitive and user-centric drag and drop system. You can start using Canva without even watching a tutorial, simply by following your instincts. Using common-sense is enough to unveil many of Canva’s main features.

The dashboard is clean and easy to follow (more about this below) and provides you with all the editing elements that you could need to create your design masterpiece. 

Fast and Dynamic Design Tool

Another selling point for Canva is that it is completely online based and super fast. You don’t need to download anything into your computer to start designing. Simply create an online account and all your designs and related documents will be stored on the cloud. Pretty cool, uh? 

Keep reading to learn how to sign up for Canva below. 

If you have ever used a design software such as Adobe Illustrator or InDesign before, you may have experienced issues with the system taking long to load or slowing down your computer (especially if using a laptop). You should not have any of these issues with Canva. 

Graphic Design for Small Business 

Graphic design for small businesses can be a challenge. Many SMEs don’t have a budget to engage the services of a graphic designer and this can result in leaving this side of the business a bit neglected.

Presenting your business in a professional matter is crucial. Good graphic design helps you create the right look for your small business. The way you present yourself to the world should resonate with your ideal customers and inspire trust. Amateur graphic design can make you look like an average Joe, and you don’t want that! 

If you are starting a new business and are worried about how you will get your marketing material to look professional without breaking the bank, fear not! Canva is ideal for new business owners.

This online tool is a total life-saver as it makes beautiful design for small business affordable, easy, and hassle-free.

Beautiful Design for All Your Marketing Material

Businesses can use Canva to easily create a cohesive look across all marketing material. Without having any previous knowledge of graphic design, you can use Canva’s pre-sized documents to create a range of marketing material for your business, including:

  • Logos
  • Social media posts 
  • Flyers
  • Email newsletters
  • Business cards
  • Letterhead
  • Presentations
  • Documents
  • Ads

Below is a snapshot of some of the ready-to-use documents available at Canva:

Design for small business
Design for free using online tool
GIM Pinterest Master Template copy

As you can see you can design pretty much everything with Canva!

What makes Canva even more amazing is that it is very intuitive and user friendly. Once you start using Canva there is no going back – it is addictive how easy and fun it is to design with it. 

How Canva Can Help You Create a Beautiful Look for Your Small Business 

Below is a rundown of some of my favourite Canva features that will help you create a beautiful look for your small business. From typography, to colour palettes and images – Canva’s got your covered! 

Typography Made Easy

Canva comes with hundreds of fonts, both free to use and premium. You can have a play with Canva’s font pairing tool to find the ideal look for your brand, or you can upload your own brand fonts to use.

Create a Memorable Colour Palette in Seconds

Canva also offers a really clever colour palette generator with hundreds of existing colour palettes up for grabs. Alternatively, you can upload a photo and the system will create a colour palette based on the image. 

Business Colour Palette Generator

If you need a bit of help deciding on the right colours for your new business you can explore these two tools:

The Canva Colour Wheel

This tool explores which colours look good together.

Canva Colour Wheel

Canva’s Library of Colour Meanings and Symbolism

As the name suggests, this is a library that contains information about what different colours portray and symbolise. This is important to consider when choosing the right colour for your business. The colours that you use will help define the vibe  that you will communicate to your costumers with your branding.

For example, according to Canva, this is the meaning of the colour pastel red:

“Pastel red is a shade of red, a color associated with intensity. Anger, energy, passion and danger are all linked with the hue, however pastel red’s softer hue means it is less likely to make that impression. Rather, pastel red’s dreamy appearance is more likely to be associated with love and romance, as it is close to the color of rose flowers typically given on Valentine’s Day.” (Source: Canva)