How Storytelling can boost your marketing

Every single business has a story; what is yours? Think about your background, your past experiences, and all the events in your life that brought you to where you are now and prompted you to start your business.

Identifying your story and knowing how to present it to your audience will help you make connections, build trust, and ultimately, increase conversions. Let me talk you through 8 ways storytelling can boost your marketing efforts.

Create better marketing content

8 reasons why you should use storytelling for your business

1 – People buy from people

Storytelling adds a human element to your content. Long gone are the days when businesses were faceless corporations. These days, people want to know the face behind a business. Storytelling allows you to show them who you are. 

2 – Increase engagement

People engage with stories. Using storytelling as part of your content marketing strategy will boost audience engagement and, over time, increase customer loyalty. Storytelling makes content exciting, something that people will want to read. 

3 – Make an emotional connection

When you tell a story, you are making an emotional connection. You are speaking to your ideal customer about their hopes and dreams, and tapping onto their emotions. You are prompting your audience to feel something. People buy from those they like and trust. If you can build that familiarity, they are more likely to engage with your business.

RELATED: How to Define Your Ideal Customer (and why it matters)

4 – Be memorable

From the moment we are children, we respond to stories. Parents and teachers use tales and nursery rhymes to teach us stuff. The reason behind this is simple: humans respond to stories, as they make it easier to remember concepts and information. This fascination with storytelling doesn’t go away as we grow older. Your customer may not remember the details of your story, but over time, will remember your brand and how you make them feel.

5 – Stand out from the competition

You can use storytelling to set your business apart from the competition. Your story is unique, so telling it will help your audience understand what makes your brand special. 

6 – Connect with your ideal customer

Your business will never appeal to everyone, and that is ok. Your goal is not to please the whole world, but to resonate with the people who align with your way of doing things. Telling your story will help you attract your tribe and filter those who are not right for your brand. 

7 – Sell without being “sales”

No one likes sales pitches. Remember how you felt the last time you heard a telemarketer sales pitch? This is not the reaction that you want from your customers. When you promote your product or services using a story, you are simply sharing an experience, making customers more receptive to what you have to say.

8 – Build a Relationship

When you are telling a story, you are looking to make a connection which is the stepping stone to a relationship with your customers. When someone feels that connection, they are more likely to buy from you and, eventually, become loyal brand supporters.


How to master the art of storytelling

Now that I have talked you through the importance of using storytelling for your marketing efforts, I will give you some tips on how to tell a good story for your audience. Read on!

1 – Be relevant

Your story needs to be relevant to your audience. Stories allow you to effortles